Who are we?

Little Tada  (aka. 大大儿童商店 ) is a children's concept store, established by Gu Chenlu and Ding Xiaolei (both former magazine editors ) in 2012, Shanghai.

大大儿童商店 是一家「以儿童为灵感」的概念商店,成立于2012年10月。

Gu Chenlu (left ) and Ding Xiaolei, founders of Little Tada.

Gu Chenlu (left ) and Ding Xiaolei, founders of Little Tada.

What we do?

Little Tada was the first design store in China dedicated only for kids. We offer our customers handpicked original design goods -- most of them are first introduced to China -- from all over the world. 

Little Tada is more than a store. Gu and Ding aims to provide more for China's small urban families. They work as a creative team, cooperating with local creative brands, designers, organizations and commercial spaces for original products and workshops. By doing so, they've built true communications with customers. The duo will keep exploring the interesting but overlooked sides of a city kid’s social and family life.